.2Performant, a Romanian technology and also associate advertising solutions business, declared on Monday, September 9, at the Bucharest Stock Market, that it plans to acquire the Profitshare affiliate systems in Romania and Bulgaria coming from Transformation Advertising. Together, Dante International, the manager of eMAG, will come to be an investor in 2Performant.On September 6, 2Performant's Board of Directors wrapped up an initial deal to get the Profitshare.ro and also Profitshare.bg affiliate networks had by Transformation Advertising S.R.L. as well as Conversion Advertising EOOD. The deal summarizes the guidelines of the deal and also is actually certainly not lawfully binding, according to the company press presented by Economedia.The operation entails the move of the Profitshare company lines from Sale Marketing S.R.L. as well as Sale Advertising And Marketing EOOD (as sellers) to 2Performant (as the customer). Dante International S.A. (large number shareholder of Conversion Advertising S.R.L.) will certainly belong to business move deal as a backer." As soon as the Profitshare purchase is accomplished, our company will certainly extend our current capability as well as transform our customer collection in both Romania as well as Bulgaria. Our team still possess a handful of vital measures to accomplish, yet I am actually certain that the staffs involved in the deal on both edges will definitely handle to finish all of them efficiently. Our team are going to introduce our post-acquisition plannings after completing the investment according to the last agreement," stated Dorin Boerescu, CEO as well as Founder of 2Performant Network.The deal rate is RON 4.3 million, and also are going to be actually paid out 55% in money and 45% in 2Performant allotments through a financing rise.." 2Performant is a youthful and also compelling company along with values that reverberate along with us. Our experts expect that, after the purchase is completed, the Profitshare organization blended with 2Performant will provide better value to its own clients," claimed Tudor Manea, General Manager of Dante International SA.2Performant additionally notes that several steps continue to be to finish and complete the purchase, such as the productive finalization of the due carefulness analysis by 2Performant.Profitshare was released in 2012 and also presently has a collection of 250 affiliate programs (consisting of the eMAG team) in Romania as well as Bulgaria.radu@romania-insider.com.( Photo source: the provider).